A logo is considered to be one of the most significant components of the business. It’s the identity of the brand and differentiates from the competitors. A perfectly designed logo has the power to make a great positive impact on the customers. Modern business highly depends on the marketing, and in this case, having an alluring logo design can stand out from the crowd and get noticed. Today, companies are investing a lot in marketing as competition is at the peak and to survive it’s needed.
A logo can convey the important message of the brand through design elements in an interesting way, it can convert the people to the loyal customer and much more advantage of professional logo design. Therefore, let’s delve into some of the important tips which make your logo even more attractive.
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Tip 1: Color is the key
Color is the most crucial part of the logo, it has the power to make it shiny and attractive. The thing is that a designer must have knowledge of how to use color which suits the design and holds the personality of the brand. Remember every color evokes some message, you need to understand it before using it in professional logo design.
It must convey the message to customers which keeps them engaged with the brand. Moreover, you can use multiple colors in a single logo, but you must have a sense of pairing of colors that gives the best look together.
Tip 2: Make it futuristic
Try to design a logo which stays evergreen forever. Choose the colors, fonts and shapes which are all time favourite. A frequent change in the logo design impacts negatively. Few color combinations like Red and Yellow, Black and White remain all time favourites. Same way some fonts like Times New Roman, Arial never go off trend, after the years also it keeps your logo attractive. You can take help of the logo design company, they have knowledge which looks amazing in future.
For example, you can see some multinational companies like Ford, Coca-Cola, and others have considered these things in mind while designing.
Tip 3: keep some empty space
Don’t ever underestimate the importance of white spaces in logos. A clean or logo with empty space can be a better way to convey a meaningful message to the audience. Creative use of this makes your logo attractive and interesting for viewers. Logos are always surrounded by some blank space, which has no such use but you can get the best use of it.
Even the place between two elements can be used to draw the user’s attention and sometimes to separate the elements. So, it’s true that white space is significantly important in design to attract the user and convey the message.
Famous example of best use of white space is the logo of FedEx, the space between letter E and X makes a straightforward arrow.
Tip 4: Follow simplicity
No matter what trends may come, simplicity always remains the best way to design a logo. Just try to add some elements which are not much used in the market. See the logo of Nike, Apple, Samsung, they haven’t applied much effects in the professional logo design still able to hold the attention of people. However, while trying to make it simple, make sure that it’s unique and attractive. Otherwise, it’s unable to attract the people.
Tip 5: Must be Scalable
Another point that takes your logo design to the next level and makes it even more appealing. Remember your logo can be used in a variety of places, there is no such boundary for it. While designing a logo, make sure that it gives the best visual experience in the small or big screen and on paper and a digital screen.
Might be you think that it will be used on the website, but social media posts, billboards, business cards, stationery items, and many other places in different sizes. It’s not feasible to design a separate logo for each application, it must be scalable enough to fit in every situation.
Tip 6: Must be ownable
Rather than following the other’s design, try to make it your own which nobody has ever thought of. That will surely give you instant recognition among the audience. Look at the logo of the Evernote, it’s a completely unique and attractive design. Just an elephant’s head with a curled trunk and page fold makes it memorable for a longer time.
In order to design such an ownable logo, you need to first make a rough sketch and after that any conclusion can be possible.
Tip 7: Choose font carefully
One of the most observed design elements of your professional logo design. The font you have selected must speak the brand’s personality. In case if your brand is related to sports products then the font must be bold that grabs the attention of athletics.
Moreover, a combination of more than one font is quite common these days, however, while doing this designer must know which pair suits the most for the brand.
Tip 8: know the competition
Understand the market that what people are doing before starting designing the logo. It gives you the direction to work upon, and if you’re able to think something creative then definitely shine out from others. Does everybody use the same things in the logo?
Your competitors’ moves help you to make a better decision for the logo. Your eye-catching logo for your business must attract people uniquely than others in order to generate higher revenue. So, make sure that you keep knowing competitions to stay ahead in it.
Tip 9: Use the vector format
Try to make logo design in a vector format, you may never know where it’s going to use. It can be a small size or a larger one. Your logo must be resizable for any purpose. A vector format gives designers a freedom when it comes to make it use anywhere they want.
Tip 10: Black and white version
It’s compulsory that your professional logo design will be used with the color you have decided. It must look appealing in the black and white shade as well. Sometimes in the documents, newspaper ads, and in many more items it can be used with black and white combination. At that time it should not lose its uniqueness.
Make sure that you have tried your design in the sketch format as well where you don’t use any color. Some may believe that logos only look good after filling the color, but sometimes these things also need to be considered.