Instagram has turned into a effective brand-building, audience-building and content-marketing tool for businesses. There are over 200 million active monthly members sharing 60 million images and 1.6 billion likes per day. Some caution: there are plenty of people around who promise to increase your Instagram followers with the thousands, but beware. Most of them use artificial accounts created by bots to blow up your numbers.
These kind of followers do not have value. In reality, they can even be dangerous, wanting to steal your password or photos or infect you with a virus.
We’ve been discussion lately about how to boost your business marketing with Instagram. In opposition to what many people still consider, Instagram is not only a fun app that allows you to post food, holiday and family pics.
According to the data security company Imperva, these bad bots account for 28.9 per cent of bots on Instagram.
The best way to boost your Instagram followers is by being authentic to your brand and your viewers.
Listed below are 3 tips to help you get real Instagram followers:
1. Tell a Story with Hashtags
It’s great to use your business name as a hashtag, but you need to think more than that.
If you want to boost your Instagram posts to get followers, apply other hashtags that expose the story of the image you are sharing. You must start a conversation when you’re sharing posts for things like:
a. Events
b. Promotions
c. Contests
d. Product launches
A good example of a brand who does this well is @Tostitos. They applied the hashtag #GetTogetherAlready to encourage people to get together and share their chips, and also to employ the hashtag when they share pictures of their meetups.
Through the use of participating, relevant hashtags, it is possible to discovered in Instagram searches and hopefully build up followers on Instagram.
2. Get Creative
Instagram is focused on photos, so many people think of the caption as an afterthought.
Will not ignore the image caption! You can generate engagement and boost sharing by using descriptive words that will engage, inspire and entertain your followers.
Here are some ideas to help you boost followers on Instagram with your posts:
• Use inquiries in your caption. Write your question at the beginning of the post so that people see it first.
• Get personal with your post. Tell a story about you, or how the product served or inspired someone.
• Ask people to tag other people. Asking people to tag three of their close friends or tagging someone they are thankful for brings other potential followers into the equation.
A great example of a brand that does personal posts well is the @NatGeo Instagram account.
They create breathtaking Instagram Stories with clarifying captions to teach the user on the plight of animals all over the world.
Keep in mind when it comes to using Instagram posts to get followers, it’s all about being real. Don’t use questions in every single post or tell a personal story that isn’t genuine.
3. Go Local
The most effective methods to build your Instagram followers is to get to know your neighbours!
Whether you’re building Instagram ads or want to promote your event in a specific area, you’ll find what’s happening in your area by going to the search page and hitting the Places tab.
Type in the location to see the geotagged posts for that region. Then visit related and current tagged posts – not those of competitions companies, obviously – and leave a comment or perhaps emoji and follow the person if you like what you see. Ideally, this will be the start of an organic interaction.
For example, if you offer life coaching services, you could type in your local area followed by “entrepreneurs.” Local entrepreneurs might be searching for more work and life balance or assist with life goals or career challenges.
Also, if you have a physical location that everybody have checked into on Instagram, comment on those posters’ pictures to ensure they’re mindful of your Instagram presence, and then follow them.
These are fantastic ways to grow Instagram followers the right way: no bots, no shortcuts, just tried and true methods of engage with your audience and turn them into followers.
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