Content is always the king, and it will remain so for the near future. All businesses know this and that is why content marketing is a huge part of their marketing strategy. As we all know that the internet is integral to a lot of people. Thus, creating and sharing content for this medium is important.
Whether it is blogs, website content, or social media posts, everything comes under content marketing. The main aim of this is to attract people towards your brand and popularize your products and services.
It is hard work, and for someone who has never done it before, it can be harder. So, where can you start? Well, by using the right tools. Content marketing can be easy for your business if you know the right tools to use. In this article, we will discuss 5 tools that can help with your content marketing strategy.
Let’s look at these tools.
Table of Contents
1. SEMrush for identifying how your competitors are ranking on Google
If you want to know how much traffic your competitor is getting on their website and what keywords they are using, SEMrush is the best tool to use. As you all must be knowing that keywords are important to get rankings on Google, and to get more people on your site.
Thus, knowing what keywords your high-ranking competitors are using is necessary. All you have to do is type or paste the web address of the competitor, and the tool will give you a list of 10 top keywords that they are using.
It will help you drive traffic to your site too, especially if the niche is the same.
2. BuzzSumo for identifying influencers and analyzing topics
To write content that inspires people and encourages them to check out your website or blog, you need to know what content is a person looking for. Now, keywords can help you figure that out.
But you also need to know how your industry is targeting content marketing, and what they are putting out there. If you are starting, knowing this is especially important as you can know what type of content is working for your industry.
BuzzSumo too can help you in analyzing topics that you should write about. You can run analysis reports which can help you figure out what content is popular on the internet and why.
Also, it can help you with influencer marketing as it helps you find influencers in your field that can help you promote your brand further. You can try it for free for a while and then choose from one of four plans it offers.
3. Canva for creating original and beautiful images
Your content marketing strategy won’t be complete without visuals. If you want to attract more customers through your content, you need to engage them. One of the best ways to engage people is to create original and relevant images or visuals for your content.
With Canva, you can do exactly that. This tool lets you use tons of templates to create an infographic, an invitation, an email newsletter, along with original images, and so on. Also, it has a library with thousands of images, icons, and other graphics that you can use for your content.
It is free with limited features, and $12.99 per month with access to all features.
4. Edit flow to create an editorial calendar
Having an editorial calendar as a part of your content marketing strategy is crucial. When you plan and schedule your content ahead, it helps you be more productive and deliver the best content.
Edit flow can help you plan your content, and it is a plugin from WordPress. Some features of this tool include:
A calendar view that lets you see all your posts and change the dates as per your like
It lets you add notes to the post that all team members can see
5. Trello for teamwork
Content management is teamwork, and you cannot have the best content without brainstorming or keeping the whole team in the loop. With Trello, you can do that exactly that.
It’s a great organizational tool that lets you share content with the team and message them using a single platform. Trello is the best tool of this type as its easy layout makes it a breeze to use.
Investing in some of these tools will help you organize your content marketing efforts which is a sure way to appeal to more customers.