You have a website that is up and running. It is the center of attention for all your clients and is the focal point of your digital presence. But did you know that not every visit generates sales?
According to a digital agency in Dubai, 70% of leads are converted into sales only if the visitor finds the website up to the mark and it proves to be worthy of time. Generating sales through online marketing isn’t easy but nonetheless, it is a job after all.
If you are online marketer, you must understand how important it is to be able to generate sales through online presence. Keeping that in perspective, we did a little research of our own and cam up with these 5 practices that guarantee leads conversion into sales.
Isn’t that the answer you have been looking for?
In order to generate sales and bring more revenue to the table, adopt these 5 practices and you are good to go.
- Design for customers
While you’re designing your website, one thing that you need keep in mind is that you’re designing for the customers and not for the designers. It is very common to get carried away while you’re preparing the design, you’re thinking as a designer and sometimes what you like, you seem to think that everyone will like that too. But no, you need to think like a customer in order to meet the criteria.
- User-friendly navigation
People do not want to visit a website that does not offer a user-friendly interface. Some people enjoy the complexity of a website, they enjoy how each and every single thing on a web page has its own aura. But not every time. Make your website as user-friendly as it can be so that people like visiting it.
- Place call-to-actions
Call-to-actions is highly important in order to converts leads into sales and make sure they are visible. Let’s say you like an outfit and you want to buy it, but there is no call to action and to buy that dress, you will have to copy a certain URL and then go from there, would you buy it? Absolutely no. So, call-to-action is a must feature for your website.
- Speed is the answer
The attention span of a digital user is less than 8 seconds. If your website doesn’t open in that time frame, your visitor shall be gone for good. Pay important attention to the speed of your website and make sure it runs fast. People do not like to be kept waiting, especially when they planned on getting something from you.
- Provide fresh content
Always keep your website up-to-date. Provide fresh content and keep enhancing it. If you’re launching a new collection, make sure it is visible on your landing page. It keeps that interest of the visitor intact and he keeps on visiting your website for more updates regarding that content.
So, these were 5 practices that you need to make use of in order to generate more sales from your website. Running a digital enterprise is easy but it comes with a lot of things. You need to make sure that you’re always one step ahead. If you have any questions in this regard, feel free to contact us and we would love to help you out.