With about a million retailers in the industry implementing almost the same sales strategies, it can be challenging to set your business apart from the rest. Customers are familiar with various kinds of sales promotions. From discounts to promo bundles and many more, shoppers often weigh out which retail store offers the best sales promotions before making a purchase.
Paper labels and outdated displays can throw off consumers and influence them to choose another more updated store instead. Moreover, manual systems are often tedious and prone to human error, which can lead to customer dissatisfaction.
If retailers want to improve their customer attraction capacity, they must leverage technological innovation in their operations. One way to boost their services is to implement electronic shelf labels (ESLs).
These digital labels eliminate the need for paper labels and automate the system for better efficiency in the workforce. They also provide more convenience for shoppers as ESLs keep prices and product information up to date. To truly stand out in the competition, retailers should utilize the latest technology in digital labels.
SoluM is an early mover in the industry, continually innovating its technology to keep up with changing trends and practices. Recently, it introduced its new and improved Newton ESL systems with features that are unparalleled by other digital label providers.
Newton’s digital shelf edge label enables retailers to boost their sales promotions with dynamic displays that are easy to create and update as needed. Their ESL products also come in an array of sizes to suit various purposes.
Other ESL companies might provide you a long list of reasons why you should use their products. However, Newton gives only five reasons why it is your key to improving your sales promotion to increase foot traffic into your stores. To know more about SoluM’s Newton System, an infographic is provided below.