SEO tools are helpful when it comes to aiding website owners to get a higher rank in search engine results. These tools help in improving web content by enabling keyword inspection, SEO considerations, and backlinks. They enable websites to increase web traffic by optimizing search results. B2B firms and startups can benefit the most out of them as it would help in expanding their online presence to potential customers.
SEO Tools: what they work on?
To understand more about these tools, we need to get an idea about things they work on. SEO experts use these tools to monitor a domain as it is critical to decide the ways for optimizing the search.
These terms should be kept in mind when working on SEO tools.
- Keywords
- Content
- Domain
- Backlinks
- Ranking
- Traffic
- Provider
- Social media
These tools help in the improvement or work of these aspects and optimize the search results of users so that your website gets more and more traffic, and in turn, it increases your ROI.
5 Tools To Look-out For In 2020
While SEO tools have been here for quite a long time now, the way we use these tools has also advanced. Let us have a look at five of the free best tools to look out for in the year 2020.
1. Answer the Public
The Google Keyword Planner is the place where most of the SEO tools get their data from. Answer The Public works differently. It finds searches and questions that people ask on blogs, social media, portals, blogs, etc.
After finding their questions, it works in such a way that it develops keywords out of them. It has some features wherein you get alerts on new questions and topics relating to your industry, which would help you in updating your website for better traffic.
2. Animalz Review
We all have various contents on websites. Some old and forgotten ones that need to be re-looked on perhaps. Animalz Revive does just that and more! It helps in finding older content that requires updating and/or upgrading.
Earlier for such things, one had to manually go through Google Analytics account to find such pages. Now, with the help of this tool, you can have a clear idea about which articles you have to work on more precisely.
3. Google’s Mobile-Friendly Test
People these days are stuck with their mobiles, hence, this tool might come in handy. Mobile-First Indexing is Google’s test wherein it goes through your website and finds out whether your site is mobile-friendly or not. This would help in enlarging your business area as it will cause fewer issues with mobile users to find about your business and contact you for prospects.
The best part about this tool is that it doesn’t separate the ‘mobile-first index’ from the main index, but will enable using the mobile version of the content.
4. SEObility
SEObility runs through your entire website and searches for issues that can lead to poor SEO. Issues such as Slow loading pages, Technical SEO issues, Sitemap problems, etc that need attention.
It is a free tool that helps in optimizing the data on your site and offers better solutions. It also has a content report feature where SEO related issues are highlighted.
5. Ubersuggest
This tool, in particular, has abundant features that are found in the premium or paid SEO tools. It is easy to use wherein you just have to type a keyword that you want to categorize up high and it will give you detailed data on monthly search volume, keyword difficulty, and many more. Besides, you also get some suggested keywords that match your keyword.
In addition to working on these tools, you might need a professional to use these tools. SEO experts help you in understanding the algorithm behind these tools and help your business prosper.
Also read: What are The Top Benefits You Get from Hiring Shopify Experts?
