Selling more e-tickets with these 5 tips selling tickets online is available for everyone. But how do you ensure that it really becomes a success?
Table of Contents
1. Start on Time
Make sure you start sales and information provision well in advance. People are busy these days, agendas are full, and different activities are set against each other. Do you already have something other than fishing behind the net?
But there is also a second more technical reason: online sales via the internet need some time to find their way; for example, before your site and the ticket shop are properly in Google!
2. Think of A Strategy
Flirting with website addresses, Facebook pages, telephone numbers, URLs of the ticket shop, telephone numbers, twitter accounts, mail addresses, etc. appears not to work well. It is better to have one central point where you put everything in a row and from which e-tickets can be purchased (and possibly additional information can be obtained). So first choose what will be that one central point for you! Typically this is your own website, but a Facebook page is also very popular. Make sure that it is in order and leads all interested parties to that place.
3. Provide Sufficient Information
It may be clear to you what will happen at your event. But for a random visitor, that certainly does not have to be the case! Start very simply and clearly with what it is all about: dance party, performance, ballet performance, living fair, evening course, etc. Name man. Who is coming; main act, supporting act, guest appearances, speakers. What else can you do for the visitor?
What is the reason, has it been around for a while, was it a success last time, how many people were there at the time? How long does it take, what kind of location is it? What can you get from food and drink? What is the style or atmosphere? What can the visitor do? How many bands or singers are there, how many stalls are there? etc. Is it closed or an open event? Is there catering, how does transport, parking work?
In short: fully inform your potential visitor!
4. Make Sure That Presale Brings Benefits
Some people are reluctant to buy early; “That will come, it is also possible on the day itself.” As an organizer, you do not know how many people are coming. You do not know your budget until the day itself, and you have work from it at the entrance (while you are already so busy), etc. Therefore, ensure that your visitor also has an advantage with online sales (or just imagine that no physical sale is possible!). Offers a discount, no queue, an extra present, better places, or guaranteed access.
5. Use Social Media
Depending on your target group, but increasingly the means to approach and inform people are social media such as Twitter, Facebook, WhatsApp, Instagram, Pinterest, etc. It is not a matter of 1 time to send a message out the door, and “One will come.” No, regular communication and teasing your audience is what is needed.
Tip: Create a Facebook community
An absolute must is the creation of a Facebook page for your organization or event. Collect as many followers (likers) as possible, and share information, involve them in everything, give away news, start a competition, etc. A close group of people/supporters is the way to get the first crowd to your event. These are again the ambassadors to pass it on.
Conclusion: Selling tickets through a event ticketing platforms is not that bad?