Advertise

Here are our guidelines:

If pitching us a story idea

  1. A working headline
  2. A bullet point list of key points the story would cover
  3. An author bio, including details on your expertise that make it clear why your opinion on the topic should count to readers. It should go without saying, but: Lezeto does not accept ghost-written stories; the person presented as author must be the actual author.
  4. Disclosure of any conflicts of interest. For example: Does your company stand to benefit from the messaging in the story? Do you have partnerships or investments that relate to companies or technologies that will be covered in the story?

If submitting a full draft

  1. Include a headline.
  2. We offer each post only 1 Do-Follow link, so don’t try multiple links, Otherwise post is removed.
  3. Avoid long introductions; get straight to the point.
  4. Make a strong, clear argument supported by examples, details, and/or data.
  5. Target word count: 600-1200.
  6. Disclose any conflicts of interest. For example: Does your company stand to benefit from the messaging in the story? Do you have partnerships or investments that relate to companies or technologies covered in the story?
  7. Include an author bio, including details on your expertise that make it clear why your opinion on the topic should count to readers. It should go without saying, but: Lezeto does not accept ghost-written stories; the person presented as author must be the actual author.
  8. If you’re not the author, be sure to tell us what organization you work for and spell out your relationship to the author.
  9. We do not accept stories that have been submitted simultaneously to other publications. In rare instances we will consider previously published articles, but please disclose if that’s the case.
  10. Send your submission to us either as a Word/Google Docs attachment or included in the body of the email (Google Docs for all Lezeto posts).
  11. Please submit your story to only one guest-post address at a time. (See above for the options.)
  12. Please do not send any press releases, interview requests, or news tips to our guest-post addresses. These should instead go to Lezeto news team at sponsorarticle@gmail.com