In the past, the only thing businesses used to care about was how to place their soaps in containers and safely ship them from one place to another. But gone are the days when custom soap boxes are an afterthought. Today, packaging plays a dramatic role in triggering sales.
You can find countless businesses that have achieved success owing to good packaging. Likewise, many products failed to make a mark for themselves due to flawed packaging. Bearing this in mind, here we at The Legacy Printing have highlighted four ways poor custom printed soap boxes can affect your sales.
Table of Contents
Big Packaging Box
The worst thing about ordering large packaging boxes is they take up unnecessary space during transit. This means not only you have to pay up extra money for occupying additional space during transportation, but your customers will also feel awkward when they take out the soap from a container they cannot even properly handle. It will give the impression that you didn’t pay much attention to your custom soap box packaging design. As a result, it is more likely to end up in the trash than in the mind of the consumers.
Small Packaging Box
Although small packaging lower sales, many brands haven’t addressed this issue yet. They fail to understand that inclosing soaps in small packaging doesn’t allow customers to access the product easily. And this can prove detrimental for the business because poor packaging sways customers to opt for a competing product.
The worst part is when you look to ship your soaps together with other products, small packaging won’t allow customers to take out the soaps. Furthermore, when your custom soap box is too small, it puts your product under serious pressure which can damage it easily.
Expensive Packaging Solution
What happens when you come across a product that costs way more than its real value? Well, if you are smart enough, you won’t buy it and we would do the same. The same holds true for custom soap boxes that are carved out of expensive materials. No one would like to waste their money on expensive packaging when all they need is a product that can serve its basic purpose.
Going beyond your budget, therefore, doesn’t make much sense. It will never allow you to achieve your desired sales numbers. Instead, if you go with sustainable packaging materials, it will lower your overall costs and also lure new customers that are conscious about the environment we all live in.
To cut the long story short, you need to spend your bucks wisely when creating packaging for your soaps. An ideal way out is to connect with a leading packaging company in the US to seek professional advice.
Damaged Custom Soap Packaging
Who would buy a product that is encased in a damaged box? Of course, no one because it’s a complete waste of money. But that’s not the only reason to buy or reject a product that is given to you in a damaged box. Chances are the product encased in such packaging can also be damaged.
Sure, one cannot guarantee the safe delivery of a product they have purchased, but no one would want to waste their money on a product they know is broken or damaged. This reflects that poor packaging can prove detrimental to your sales. So it’s wise to opt for a packaging solution that’s sturdy enough to sustain external pressures and keep your products safe at the same time.
In the end, all these measures will help you save your brand reputation. Most of all, you won’t have to bear the loss of sales and refunds due to poor packaging solutions.