In today’s digital world, traditional media like magazines and newspapers have been discarded and most businesses have moved towards digital marketing. Now digital marketing agencies are hired by businesses for digital marketing services such as social media marketing(SMM), email marketing, SEO and much more. With digital marketing, businesses can easily reach out to current and new customers.
In this blog, you’ll learn the types and strategies of digital marketing that are going to be used in 2021 to establish your business and beat the competition.
Digital marketing is the use of the internet to reach out to customers and promote your brand. It includes SEO, blogging, PPC, social media, content and email marketing. A digital marketing agency offers all these services to their clients.
In today’s age of digital marketing, if your business doesn’t have an online presence or website then it cannot survive for too long. That’s why businesses need to have holistic digital marketing strategies in 2021.
Advantages of Digital Marketing
- The advertising cost is lower than the traditional marketing
- Wide reach
- Useful insights into customers
- Easy to track
- High effective at drawing traffic and generating leads
Numerous digital marketing agencies offer these services to businesses to help them achieve their goals.
Content marketing is used to create high quality and interesting content that catches the attention of the target audience and makes them learn about your product. Content could be in the form of video, blog, newsletter, whitepaper, infographics, ebooks, podcasts, and visual content.
Content marketing plays an integral role in the overall marketing strategy. Both businesses to business (B2B) and Business to customers (B2C) can create content to promote themselves and increase their sales.
Email marketing is one of the best digital marketing strategies used to turn passive customers into paying customers. It helps businesses expand, engage and advertise to their subscribers.
Furthermore, businesses can use different methods like collecting email addresses on their website and promoting downloadable content.
Email marketing is expected to be the best marketing channel in 2021 as a result of an increase in email engagement in 2020.
Social Media Marketing
Social Media is a powerful tool for businesses to connect with their customers to promote their brand, generate leads and drive website traffic. It’s about sharing high-quality content on different social media channels to engage customers and familiarize them with your brand.
A social media strategy opens new doors for you to target your new customers, engage the existing ones, and bring more website traffic.
The major social media platforms are;
Search Engine Optimization (SEO)
Search engine optimization is the process of increasing your website visibility by ranking it for keywords commonly used by users to search for businesses like yours. It’s the main driver of organic traffic and one of the most demanded digital marketing services by businesses.
Video marketing is one of the most effective ways to increase web traffic. It also boosts conversions and sales. Video marketing takes a little more effort than other ways of marketing but it certainly pays off. Video is very helpful in creating brand awareness, engagement and driving sales. Numerous digital marketing agencies are offering digital marketing services like video marketing to customers.
Influencer marketing skyrocketed with the introduction of social media. it is all about reaching out to influential people with a large number of followers to promote your brand or product. It has been an effective way to promote brands and products because consumers tend to buy products or brands to associate themselves with the person promoting the brand.
Affiliate marketing involves promoting other brands to earn a commission on each sale caused by your promotion. It requires you to join your chosen company’s affiliate program, and start promoting their products to earn a commission.
Pay Per Click Marketing – PPC
Pay per click is a form of internet marketing in which you display ads and pay a fee each time someone clicks on your ad. It brings paid traffic to your website. There are numerous PPC platforms but the most common ones are Facebook Ads, Google Ads, Instagram Ads, and Bing Ads. PPC is only effective when the right content is shown to the target audience at the right time.
Podcasts are the best way to engage your current followers and gain new followers. Do some research on your audience and find out what carries most value to them and then come up with topics related to their line of interest. You can promote your podcasts on social media platforms.
Digital marketing has brought endless opportunities for businesses to reach out to their potential customers. With so many digital strategies it’s way easier to drive traffic and increase sales. Digital marketing services providers generate more revenue by focusing on converting users who have already shown interest in your brand. They use tools such as Google Analytics to track your website visitors.