The fitness industry has been seeing is a big revolution in recent years due to the changes in technology and equipment used such as gym management system for managing the gyms and wearable fitness trackers. For this reason, the constant improvement of the user experience and the digital transformation have become the two basic concepts that have completely altered the approach of understanding the gym management world over in a short span of time.
The options in the fitness industry have mushroomed with the advent of new forms of exercises and new types of fitness centers, thus the marketers, owners, and managers of the gyms should have a sense of the intensity of the various business models to be able to plant the best marketing campaigns for attracting new user and retain the old ones. Customization and branding of the gym or fitness studio is the key.
Not a long time ago, the gyms and fitness centers where people used to go for exercising could be categorized in only two segments, small and large. But, the various activities have been modified over time and trainers have optimized their coaching techniques to create and apply new techniques and exercise forms, thus customization and personalization occurred at large. They sought increased profitability of the gym business and, at the same time, effectively fulfilling the needs of their members and make sure that their workers have a good relationship with them.
Low-cost gyms began to multiply all through the country, even leading to the closing of traditional fitness centers that had long been well-known in the same area. This is how the war of low prices found the perfect breeding ground in a society in which the need for savings was an existing issue and, at the same time, the people realized the need to have a healthy lifestyle.
With an attractive offer, very aggressive marketing, and advertising strategies and a very clear and concise message, the low-cost centers managed to open a large gap. And, although a decade later they continue to enjoy great success and remain a very profitable option for entrepreneurs, there are other models that in recent years have begun to gain ground, giving way to a new cycle.
We are talking fitness studio specialized only in one or two activities that do not need much space, that offer more versatile and functional machines, collective classes for small groups, with innovative facilities and that stand out for their impressive ability to adapt to the needs of each member, offering a 100% personalized service.
They offer exclusive spaces where instructors play a key role in customer motivation and loyalty. And, unlike the low-cost gyms, which usually develop massive marketing strategies, these centers opt for micromarketing actions, targeting a much-segmented audience with a completely personalized message for the type of customer they are looking for.
Thus, the current gym management leans towards polarization, choosing one model or another when positioning in the market: low prices or specialization and exclusivity. But both options have a very clear orientation towards the incorporation of new technologies on priority to offer its customers personalized service that allows them to retain them.
Though you can manage both kinds of fitness centers with gym management software, the management of gyms and fitness studios are completely different from that of low-cost gyms.
The best way to manage your fitness studio
You might have an online Excel sheet such as Google Sheets to manage your schedules which is a good thing, as it can help improve your work, but it is insufficient when what you want is to optimize management, especially, if you want to make your business more digital and professional.
Keep in mind that planning daily tasks is a vital task to save time and keep your business in order. However, if you still do it with an Excel sheet, you should know that you can do it in a much better way with gym management software.
Remember that time is money and if you are able to use it well, you can take the profitability of your business to the next level. In contrast, lack of time management can not only decrease your profit but also put your business at the risk of failure.
Time and processes management for fitness studios with gym software
In most of the fitness studios, the trainer and the owner are the same people. It means you need time from other activities to focus on your training and exercise. Therefore, effective time management is very important for you. The following tips can be very helpful.
Create a priority list
You can make a daily, weekly or monthly list of the things and the processes that you have to take care of and the promotions that you have to make. Keep the needs of your business in mind and strategies on how you would use gym management software to keep things going smoothly.
Create the action plan and list the actions to take
When we have a large project in hand, for example attracting people to new classes, the best way is to write down the actions you need to take such as sending a newsletter, marketing SMS and studio application promotion. Doing one at a time will reduce your pressure.
Plan the time you will give to each task
Planning in advance is important to systematize the activities and meet the deadlines. It also ensures that you do not make mistakes and do not create new problems for you. With a calm mind, you will be able to soar high.
Follow the listed and planned actions
Set the priorities and assign time for each activity and take action on them. With each task you complete, you would get insights on what works best and what does not work for your business. It will give you an opportunity to improvise further action plan.
Learn to delegate responsibilities
If you use gym management software, make sure that someone in your staff knows how to use gym software and have access to it; after all, it is not just your responsibility to work at the gym. Therefore, it is vital that you learn to hand over certain tasks and that you rely on the people you have hired. In this way, they will feel belongingness to the business. It is important that your workers feel responsible, valued and happy as part of the team.
The gym management system for your fitness studio
With each day, new technology is making processes easier. Thus, an excel sheet is enough anymore. Also, using a single computer to manage everything limits you in many ways as well as risk losing that data if that machine breaks down. There is no option of online booking of group classes; you will have to do everything manually using a phone. This will make your gym less attractive to your potential clients, who prefer to make online bookings rather than having to call someone for the same.
Thus, it is important that you use gym management software that allows you membership management, class management, plan the week, etc. With a gym management software program for your fitness studio, you will save a lot of time as everything is synchronized automatically. It will help you organize your daily tasks easily and quickly. In addition, one can access the management system from any device that has access to the Internet, which will improve the experience of your members.
With the time that you save with all these processes, you will be able to work in your center without paying attention to the phone. The most important thing you know is to identify what kind of management software you need and what features it must have to be fully functional for your business.
The functionalities of a gym management program will vary depending on whether it is free or paid. In any case, there are certain benefits that you should always have so that it meets your needs and you can carry out an effective job.
Managing the schedule of your members and trainers is necessary to avoid problems when booking the class. You can also create notes on the profiles of individual members to avoid forgetting something important.
Control of operating expense and purchases
Gym management software will help your fitness studio by keeping control of the income and expenses, both that are recurring and that are onetime expenses. It will help you set the prices of your services for your members.
Group class management
Gym management software will help you fill the classes by allowing online booking. It will enable you to avoid overbooking and empty classes by optimal management of booking schedule (time of booking) and cancellation management (notifications for cancellation). In this way, you will be able to make the most of yours and your trainer’s time.
For the best strategy designing, you need to have the details of how things are going at a given time. The reports are a very important part of the creation of strategies and identify the areas that you need to work upon. They will enable you to know what is the most popular, where you are generating the most revenue, what is not working and what needs to be worked upon.