Instagram is one of the most popular social media platforms with over 1 billion monthly users today. This, of course, represents a huge opportunity for marketers and brands to tap into this user pool. However, it is not easy for you to make your Instagram presence and gain Instagram followers overnight. This is a process that takes time, but with a little help, you can see the results faster. Here are 12 tips to get more Instagram followers that are genuine and relevant to your brand.
How to get more Instagram followers in 2020 – this job:
1. Write a compelling bio
The first thing when someone visits your profile is your bio and therefore it is an important part of making a first impression on your audience. You need to write a compelling Instagram bio to encourage people to follow you.
Apart from the basics like adding your contact details and website link, you should also tell the story of your brand in an attractive way. Simply put, you will stand out from the kind of business you have done. You have to give people a reason to connect with your brand and follow you.
2. Develop and maintain a unique Instagram brand personality
Your Instagram feed is the next thing a person visiting your profile will see after your bio. And, the perception a user gets by looking at your feed is important in determining whether they like your brand.
It is also important to maintain consistency in colors, type of positions, tone of voice, etc. as these determine the personality of your brand. And, it should be such that if anyone sees your post, they should immediately associate it with their brand.
3. Use relevant hashtags
The use of hashtags is a tried and tested way to reach more people and gain more Instagram followers. You need to research which hashtags are trending in your niche and which are relevant to your brand and content. Then, using a mix of your hashtags, make all your Instagram content accessible to people following those hashtags.
Also, remember to mix it up a bit and use popular industry-level hashtags, as well as niche ones, for which you can really stand out. Instagram allows you to add 30 hashtags for each post and you should use this feature to your advantage.
4. Create and Promote Your Own Branded Hashtags
In addition to using popular hashtags, you can also create and promote your own hashtag. This can be specific to your brand or a particular campaign. Brand-specific hashtags are a good way to improve your Instagram presence and promote your campaigns.
By creating a campaign-specific hashtag, you can encourage people to use it in your Instagram content. This gives you free access to user-generated content as well as publicity, which can help you reach more people and gain more followers.
5. Optimize Your Caption
Captions of your Instagram posts give you a chance to engage your current audience and even encourage them to refer their friends. So, why not use that opportunity to your advantage?
Read More: 3 Ways To Get Real Instagram Followers
There is a lot that you can do with your Instagram caption like tag people, ask questions, start conversations, etc. The more you encourage your audience to comment, the more likely they are to invite their friends to join the discussion.
You can also offer discounts or offers and ask your followers to tag your friends and promote that offer. Also, remember the story behind the photo or video you are sharing that will give you more engagement.
6. Take part in popular conversations
This is the other side of the story that we mentioned in the previous point. You should not just spark conversations, but participate in them.
If a discussion has been initiated by someone in your niche that people are taking interest in, then it would be good for you to comment and join. Who knows? Some people may be impressed and decide to check their profile and follow you.
7. Monitor Your Tagged Photos
If you want to gain and retain more followers, then maintaining a good reputation is very important. One way to do this is to keep an eye on what kind of posts your brand is being tagged in. People can see all the posts that you have tagged from your Instagram profile. Therefore, it is important to monitor who and what type of post you are tagging.
To do this you can either use the “Edit Tag” feature or change the settings so that only the posts you’ve approved are shown in your tag posts.
8. Get Local
Like local SEO for websites, local hashtags, and geotagging work for Instagram. You are local to your business