Getting the best ranking for your webpages on Google requires some smart enough moves. Usually, if you stick to using general keywords, you may get some good traffic to your website but there are chances that the bounce rates would also be as big. As an online business owner or webpage manager, what you want is to have unique visitors who would more likely go on to click on the CTA button.
Now, although many more people are getting to know the importance of keyword use for SEO purposes, only a relative few understand why they need to tailor down the keywords and use very specific ones- for even better results. This brings us to the concept of micro-niche ideas for online content, and how to find them using Google keywords planner.
Primarily, micro-niche ideas are important because they take you off the limitations of the broader search results and positions your content before your specific target consumers. This type of optimization would most likely improve your lead and sales conversion rates. If you’ll like to know how to get the best micro-niche ideas, then read on to see how the Google keywords planner could be of help.
Google keywords planner: How it works
The Google keywords planner is one of the most effective free optimization tools provided by Google for content uploaders who appear on its search results. Essentially, it helps you check and discover what keywords are most suitable for your specific businesses. Once you’ve fulfilled all the requirements for owning a Google keyword planner account, you can then start searching for micro-niche keyword ideas. The following is a basic three-step guide on how to start using Google keywords planner:
- Open a Gmail account
Having a Gmail user account is a first and basic requirement for using most of Google’s services, including this one. The email address would be used for registering a Google Ads account after which you would be able to proceed with using the Keywords planner.
- Google Ads user account
Now, when creating an Ads account, users are allowed to use the services in either the “smart mode” or the “expert mode”. However, Google ads account users intending to make use of the keywords planner, necessarily need to switch to the “expert mode” option. Additionally, note that you’ve to create an ads account without a campaign. This is what gives you access to use the keyword planner services for free, otherwise, you may go on to add your billing information and create campaigns for a token.
- Go to your Keywords planner
Once your google ads account is set, the next thing to do is go to the “keyword planner” option on your user dashboard. This can be found under the “tools and settings” category at the top of the page.
Best ways to finding your micro-niche keywords ideas
Before we go into details on how to find your micro-niche ideas, it is important to note that micro-niche keywords are subset keywords within a general keyword. For instance, “ladies beach shoes” are a micro-niche keyword within the general keyword “shoes”. Hence, what the Google keyword planner does summarily, is to give you micro-niche ideas for every general keyword that you provide. This means that you need to have decided on what general keywords match your kind of content or business, before going on to use this tool.
Now, to find these micro-niche keyword ideas, simply click on the “Discover new keywords” option on the first page that comes up. When you do this, you’ll be brought to a page where you can easily search for general keyword terms that you need micro-niche ideas for. For instance, if the general keyword for which you need micro-niche ideas is “games”, then just simply type this in on the space provided.
After typing in general keywords, the keyword planner brings you a full list of different micro-niche keywords around the general keyword you have provided. You may go on to twerk your search so that you can get more results that you can finally select from. Fortunately, the keyword planner tool also provides users with other information that helps them determine whether the suggested micro-niche ideas are best for their website or not. For instance, each micro-niche keyword idea on Google keyword planner comes with an average monthly search statistics, as well as how high or low the competition is for that keyword. Now, it is also crucial to note that what drives results for your website, are micro-niche ideas that have low competition but high traffic conversion rates. Hence, these are the type of keyword ideas that you should be looking out for.
Other advantages of using the Google keyword planner
There are a few reasons why the Google keyword planner is a top option for generating micro-niche ideas. Firstly, the tool provides regular updates for keywords, so you’re always getting current micro-niche ideas, as well as reliable metrics for the keywords. Although the statistics may not be accurate, they are still relatively a more reasonable option compared to most other keyword analysis tools that you can get.
If you’ll be creating ads for your websites and products, this tool also allows you to see how much you’re likely to spend on different keywords. This is especially important if you’re considering highly competitive keywords where you need to pay more before your ads can pop up on a keyword search. With the Google keyword planner, you can select the keyword that brings up your ads, based on your budgets.
Additionally, the keyword planner allows you to generate micro-niche ideas and their statistics, relative to a geographical area of your choice. Thus, you can generate micro-niche ideas for keywords involving users in a particular country alone. For instance, users can generate micro-niche ideas for “ladies’ beach shoes” in the USA alone. Thus, if you’re a ladies’ beach shoe seller focusing on the USA alone, you wouldn’t be getting metrics for other parts outside the US- which may give an unreliable estimate of what you should expect. As Google continues to improve on the Google keyword planner tool, it is not unlikely that they would still add other useful features that can help users get better-improved results for their content SEOs.