When a page is ranked, it needs to be optimized with the right on-page SEO. In addition, you’ll need to complete some additional tasks that are essential to your rank at Google.
In general, there’s another point that you should not skip over in 2019 to make the content search engine easier. In particular, you must add meta-description or maintain the correct keyword density. From now on, you’ll need to do some other work to complete the SEO for ranking the page. Here are some most important Google ranking factors:
Generate SEO friendly URLs:
URLs of the post are not the most important factor in the ranking, but Google gives it priority when it receives the keyword or similar types of words in the URL.
On the other hand, the keyword-friendly URL helps users to believe that this is the page they are browsing. It’s best to keep the URL short and without unnecessary words or numbers.
Keep keyword in the titles:
When searchers search for the answer, they enter 70% of the cases into each content by typing the keyword into the title. At the same time, they consider it the most reliable page if it remains the keyword in the titles. For this reason, it is your duty to leave the exact keyword on the titles. On the other hand, you should try to keep it on the first title. It helps to increase the organic CTR.
Add modifiers to the titles:
Title modifiers help increase click through rates by 300% of cases. If you can add modifiers that are attractive and come to your viewers, they’ll open your page satisfactorily. This means adding modifiers will increase the click through rate. According to Google Rank brain updates, organic click through rate helps quickly organize a page. In that sense, you must use your creativity. It is important to know that the modifiers can vary from niche to niche. Most modifiers for use are Best, Review, Complete Guideline, Ultimate Guideline, Best Tips / Review, Add the Year or Number.
Keep the titles on the H1 tag:
All content should use the H1 tag once. These are the titles. Google counts H1 as title. You should use the titles once per post. The headline tag is displayed as a title. In the CMS, you will receive the post titles as H1. However, I will suggest the code if the topic uses the H1 heading. If you use an HTML template, you should use the H1 tag as the title at the same time.
Enrich visual content:
The use of visual content including pictures, videos or info graphic increases the buoyancy in the search ranking. The more attractive visual content you use, the more engagement you get.
For this reason, the bounce rate is reduced and the residence time is increased. Not to mention that the bounce rate and the length of stay are one of the main factors for the classification of the content in the search engine. If you use visual content according to the page size, this will certainly contribute to the ranking of your post.
Use subheading (H2 … .H6):
The exact formatting of the content is very important to make it user-friendly. If you can make the user interactive, they will surely get targeted leads and they will automatically be ranked on the search engine. To format the content, you must use the H2 … .H6 tag in the content.
At the same time, you must use the word bold or italics for the content, which is very important for ranking a page. To do this, the sixth options for on-page SEO use the subheading and format the content exactly.
Keep the focus keyword in the first paragraph:
If Google does not count the Meta descriptions, the first words (320 characters) will be considered to display on the search engine. At the same time, this means that the content tells something about the things in the keyword.
On the other hand, you must use the keywords to satisfy the readers. Therefore, it is best to keep the keywords in the first paragraph or between the first 100 to 300 words of the content.
On the other hand, you get a lot of traffic outside of desktop users. In this sense, it is your duty to make the pages mobile.
8) Place enough outgoing links:
Outbound links are something that Google informs about your page like the links to you. This will make the page more informative, and you will need to set outbound links to make the content informative and to increase readers’ interest.
If you use outgoing links to the authority, the search engine accepts this as important signals. Although you may lose some juice, Google will give priority to your site. It’s important to know that Google cares about the content types of the outbound links. So do it with similar topics that enhance the content.
9) Increase the speed of the website:
The loading speed is very important to keep the valuable visitors. Researchers show that if your site takes 1 or 2 seconds longer to load the site, the number of visitors can be reduced by 50%. For this reason, it is the duty to increase the construction site speed.
On the other hand, it must stay under 5 seconds to load a web page. It certainly increases traffic and Google maps your content.
10) Keep the LSI keywords:
LSI, which refers to Latent Semantic Indexing. It displays the terms that are similar to the keywords. These are the related words of all the keywords. LSI plays an important role in increasing the keywords for content focus. You can use as many similar words as you get. This certainly increases the density of the keywords. At the same time it is considered by Google as a ranking factor. It is important to know that Google can now understand the similar terms of the word to implement AI in the algorithm.