Grocery delivery apps have reached the peak of usage like never before. With the global pandemic that is prevailing, grocery delivery apps have enabled many customers to access groceries. Not only that, but the majority of businesses can sustain themselves because of their investment in grocery delivery apps. Since August 2017, Instacart’s revenue has increased by 171%, and since January 2018, it has grown 60%. In 2020, the Instacart app’s download has risen by 218% and is being used by millions of people in the past five months. The app’s high-end interface and feature-rich structure have led to a greater reach among the audience. Many grocery stores have integrated a grocery delivery app into their business. Instacart clone is the most sought after in the field and is successful in running many grocery businesses.
Benefits of using an Instacart clone app
1. Customer’s Convenience
Instacart clone app works the best to deliver the customer’s essential needs at their convenience. The global pandemic has caused shivering anxiety in everyone’s mind, and it is very strenuous to go around shopping groceries with masks and PPEs. Customers can get whatever they want by simply searching for them in the app and ordering them. The payment process is smooth as well, and the groceries are delivered at the doorstep. Customers can stock up whenever they want, and thus the app works best at customer’s convenience.
2. Increased leads for the grocery store
Grocery stores integrated into an aggregator app or establishing an instacart clone app will easily reach more customers. Grocery delivery apps help get leads in no time compared to traditional ways of running a business. It also gives an online reach to the store. Once the customer finds the grocery store to be genuine and delivers fresh products, they are more likely to stick around and frequently order from the same place. This increases the regular customer engagement for the store as well as the delivery app.
3. Intact business model
The Instacart clone app has an intact business model. The main operation of the app is delivering the groceries to the customer from the grocery store, with the help of the delivery executive. Instacart’s business model involves all these processes with efficient partner tie-ups with grocery stores. The primary advantage of an instacart clone app is that the customers can order multiple products from numerous stores at a time. All of them will be delivered to them in a matter of a few minutes or hours. This attracts customers and satiates their needs profoundly.
4. On-going workforce
The instacart clone app for your business helps sustain the sales and keeps the on-going work for delivery executives and other staff at the grocery store. Thus the grocery delivery app helps support the workforce in some way. With the recession that is happening and many people losing their jobs, grocery delivery apps are doing a great deal of work, indirectly impacting jobs for few people.
5. Good revenue generation
The instacart clone app also has a good revenue model, and the income is generated with a flow.
After all, a good revenue model is what keeps the grind of the business. Few effective revenue model strategies are
1. Commission per order
Commission from every order is the primary source of revenue. Usually, they are 15-25% of the cart value and differ depending on the entrepreneur’s choice.
2. Delivery fee
The charges on the delivery fee is another source of revenue. They can sometimes differ depending on climate conditions, availability, and demand.
3. Marginal price
Marginal costs added to the products are yet another factor that few follow in boosting the revenue. Although it is a smart way of a revenue boost, it is essential to impose an appropriate and affordable price on the bare essential commodities.
4. Customer subscription and membership
Customers are encouraged to take up yearly subscriptions or memberships. This benefits the customer by providing certain offers and concessions. These membership fees can generate revenue in advance for the app.
5. Ads and banners
Promotions and advertising banners of the advertisers promoting their products and services are also an easy way of boosting revenue.
Essential features integrated into an instacart clone for the effective running of the app are
Access to Multiple Stores
Customers have a plethora of stores from which they can choose to order from.
They can search for the products and the shops they want by simply typing out what they want.
With the help of the filtering options, they can find what they want at the cost they want.
Customers can buy multiple products from numerous stores easily with just a few clicks.
Customers can pay through a multitude of ways like internet banking, UPI, debit, and credit cards.
Ratings and Feedback
Customers can rate the products and services at ease. This helps to upgrade the app.
After the customers place their orders, the time estimate for the orders arrival will be given.
Real-time order tracking
Customers can track their placed orders in real-time once it is out for delivery.
Customers receive a timely update of their order processes and ETA details.
Order in advance
Customers can pre-order their essentials to be delivered on a specific date and time. This helps to stock up accordingly.
The history of all their past and active orders here and invoice details are saved in the app. This is accessible for the user for future reference.
Customers can reorder groceries by quickly repeating past orders. This helps the customers to reorder frequently bought essentials effortlessly.
Covid-19 add ons
Essential COVID-19 add ons can be integrated into the instacart clone app to ensure safety and hygienic standards. Few of the features that can be added are
1.Contactless delivery and payment options
2.High-touch surface details instruction on the customer’s app
3.Safety badges for the grocery stores
4.Self-screening of the delivery executive and staff for masks and PPE
5.Temperature check of the delivery executive and the staff
6. Safety ratings and feedback
Who would have thought that going out to buy essentials would send chills down our spine? The uncertainty of the times and endearing discomfort in the air sure has altered our lives very much. The grocery delivery apps help us overcome it and are a boon at this time. Developing an instacart clone for grocery delivery business will help you sustain in the market and provide enriching goods to the customers