Instagram has a feature of multiple accounts which is used to manage a different account on the same device if any brand has a diverse audience you can provide them with different services
with multiple accounts.
each account must be different and relevant to its target audience it helps you to show your expertise on different content. but first, you have to be confirmed about you need multiple accounts for your brand or not.
Why you need multiple brand account?
If you have a geographically diverse audience you have to available all the time for the queries of your audience. sin this type of case you can have different account according to location. You can put a specific type of audience that they like you can answer there question in the local language which helps them to connect with you or your brand.
if you provide different type of services on the same platform it will be a mess for you and hard to manage you can use multiple brand account to target specific audience and put relevant content just for them it is easy for you to interact with your audience
DRAWBACKS OF MULTIPLE ACCOUNTS
Multiple accounts have a lot of benefits But you can’t ignore drawback of multiple accounts grow you’re every account and put daily content can be time-consuming and hard especially on Instagram has very high competition. create a team for this is the best way so you can monitor all your account easily but it is very expensive.
HOW TO SWITCH BETWEEN YOUR INSTAGRAM ACCOUNTS
1. Create your sub_account.
Every new account should be created with a unique email id or phone number. so you can manage every account messages differently it also helps on your account security.
2. Add your sub-accounts.
– Click on the hamburger icon
– tap on the setting gear
– in the menu click on the add account
– add your account name and password of sub-account
– click log in
3. Switch between accounts.
– go to profile
– Click on your username on the top
– select the account you want to switch
– you get a notification of login.
4. Delete your sub-account.
– log into the account.
– then go to delete your account from the profile.
– select the reason for deleting your account.
– click on permanently delete my account.
Remember if your account delete that never recovers. you can also temporarily disable your account if you don’t want to delete your account permanently.
HOW TO MANAGE MULTIPLE INSTAGRAM PROFILES
If you have multiple accounts it is very important to manage it properly these are some steps of how you can manage multiple accounts.
1. identify your purpose
Every individual account should be unique if it is content the same as other it has no point to create a separate account. your user name should tell you about your account so you can attract same niche followers.
IKEA is the one the example you can learn how to manage multiple accounts like IKEA has an account were employes post their story it aims to show the people IKEA is the best place it builds the good perception about your brand.
similarly, Ikea has another sub-account which helps him to promote there new products you can use the same method to promote your product you can also put feedback it creates trust on your follower.
Redbull is another brand which is very good at managing multiple accounts they know that sports are a very big market so they use there energy drink to connect with sports they have the separate account of redbullskate and redbullracing.
these accounts notify their followers about the regular upcoming event and racing highlights. they also give some tips for skate and update about skate world all this help their follower to always updated it engage more follower and help the brand to grow on a specific niche.
2.FORMULA UNIQUE CONTENT STRATEGIES
creating unique content is very important to create every account separate identity. you also have to create a unique strategy for your targeted audience . to formulate content strategy you have to collect all data of your account which post gain most engagement and you have to analyse what makes content so engaging
L’orreal has a strong understanding of their audience and speaks to them in a way they can appreciate. They post on the challenges faced by professional hairdressers at loreal pro and offer solutions. Their post-titles include a technical language well known to haircare practitioners. The hashtags are trendy, essential and exclusive.
3. USE SOCIAL MEDIA MARKETING TOOLS
It can be frustrating and daunting to keep track of the operation in all your accounts at once. This is where social media management software like Buffer and Hootsuite will come in handy.
They will send you a bird’s eye view of all of your profiles from a single interface. You will get a single inbox where you will get updates from all your profiles. You can respond quickly to comments and questions from your followers.
Most of these resources enable you to allocate tasks to the inbox itself by naming the teammates concerned. This is a great feature if you have separate sub-account teams. It encourages cooperation and increases efficiency.
Different strokes for different people — this is especially suited for Instagram users. If you are a marketer or influencer with a wide range of customers, multiple accounts for each customer will streamline your efforts. You and your clients will generate incremental returns without additional costs.This you will learn all in social media marketing if you want to know more about social media in detail than you can join digital marketing course in which you will learn all these things.