Airline, hotel and other travel product and service suppliers are experiencing a notable increase in bookings coming from Online The travel Agencies and thus more and more suppliers are coming forward to merge with OTAs. Travel industry has recently witnessed a large number of millennial travelers prefer booking their itinerary online and looking at this keen interest, the industry has utilized innovative technologies to proffer the travelers with unique experience. Travelers don’t want to visit the airport to book a ticket or vice versa and thus such OTAs come to rescue. In a research it was revealed that 90% of young generations prefer purchasing products online and when it comes to travel, they definitely don’t want to waste their time on standing in a queue to search for flights and book a ticket. Rather they prefer to sit in their comfort zone and get all information related to travel activity. From searching flights and comparing prices among several airlines, updates on their availability, hotel room facilities, searching for top destinations, local guide, transport services and many more activities can be done with a few simple clicks and that too at an affordable price. Direct bookings generated from OTAs have low cancellation and it assures sales of travel products.
Technology plays a crucial role in promoting travel and tourism sector on a digitalized platform, thus making it accessible to the consumers on a larger scale. It helps traveler create their travel itinerary instantly, where they can choose the products and services as per their requirements and preference.
The airline and hotel industry are earning huge turnover from last decade due to their collaboration with online travel agencies and it is more convenient for travelers to search and book travel itinerary from one channel instead of hopping around from one website to another. The reasons why people prefer OTAs over booking directly from the hotels or flights are following:
- Cheap fares deals and discounts : OTA facilitates consumer with an opportunity to search and compare price among multifarious airlines and hotels and select and purchase the best-suited products. Due to the increasing sales, travel suppliers give commissions to the agencies and thus they can create discounts on several products and by availing this, consumers can get the products at a lower price.
- User-friendly:The interface of a website or mobile app should be designed in a way, so that the user can easily get what he was looking for. With only a few and simple clicks, the task should be executed properly, which makes the booking process fast and convenient.
- Choose desired service:The needs and requirements of every traveler are different and OTA gives them the opportunity to select their preferred service. They can choose from multiple options, from purchasing tickets from the airline offering best facilities, preferred seats, hotel and room of their choice, suitable holiday packages and many more.
The hunger for travel and adventure is not going to fade away ever and OTA will rather improve its services by getting more advanced technology. Hiring a travel portal development company will help OTAs remain in the system and helps them escalating the realm of their business.