Psychology is basically everywhere. From the clothes you wear to the colours you opt for or the place you live in. Everything is associated in some way or another to your mind and your thoughts –and well, this is what makes you a human. Well, the psychologists used this strategy so very interestingly in brand promotions and advertising that you would be surprised with the logic and reasons of using LED signs behind your success.
The Surprising Logic Behind Psychology and Your Led Signs!
You see LED signs in Melbourne by World Advertising almost everywhere. They create the best ones to suit your business and capture the attention of your customers easily. But do you know why LED signs are so fascinating and attractive for your customers?
- They bring about the frequency illusion — A frequency illusion is basically when you notice something new and immediately start viewing the thing around you quite frequently. Maybe those things actually existed around you even before you noticed them, but since you noticed it explicitly (say via a LED sign), you finally started to connect it with other things you see. For example, if you are attracted by a car that you saw in an advertisement, immediately you start noticing the same car around you just because you can connect with it properly now. Well, that same thing happens with LED signs. These are totally captivating and since you get attracted to them once, you tend to relate with the same sign and brand name immediately after you notice it around you later.
- The pleasure psychology— You may be aware of the pleasure chemical in your brain named dopamine. This chemical brings pleasurable feeling to your brain and unintentionally your brain craves to get this feeling again because it spiked positivity in there. And dopamine mostly gets spiked due to some rewards or fascinating things that you see. And if you are showing off some very tempting items in your LED signs or you have great rewards that you are displaying on it, immediately the dopamine gets activated and you tend to get attracted towards these rewards more. (And you even remember the rewards for long.)
- The variability effect — Believe it or not, variability is another psychological factor that your brain loves a lot. So basically, when you see a nice and attractive variable pattern somewhere, you tend to remember it more because ultimately your brain loves it. So psychologically, if your Led sign is showing off a nice variable light and patterns or graphics, you tend to remember it for long and even relate with it easily later.
We know these connections with human psychology and LED signs are certainly very surprising. But yes, this works in 90% of the cases. That is why, always keep in mind to remember these strategies and create a LED sign that is really attractive and has the power to play with your customers’ minds to attract them.
