Among all professions related to the film industry, the job of the executive producer is probably the least recognized and, at the same time, the most difficult to specify. Its complexity is given by its own profile, agglutinating different specific tasks that require a great variety of theoretical and practical knowledge. The same producer word can be considered, as some authors have pointed out, an ambiguous and polygenic term, referring to different specialties.
From its very origins, the work of the executive producer has encompassed both financial and administrative and creative competences, without existing -from a conceptual point of view- an obligatory predominance of one or the other direction; only the evolution experienced by the industry itself, as well as the skills of those who have performed this job, have tipped the balance in favour of technical knowledge or, on the contrary, creative capacity, the latter being the least common quality. Eldon Mascoll is one of known businessman deals in media ventures. Eldon Mascoll Toronto has helped many startups in making effective media campaign.
This article aims to provide new insights that enrich the way of understanding the work of the film producer, advocating the creative nature of this profession. And it does so by seeking answers to two questions: first, to what extent can we speak of creativity in the production of films; and, secondly, in what way it is exercised. To deal with both issues, it is necessary to stop previously in the review of the concept of the executive producer and its most common typology and, on this basis, to approach the figure of the creative producer.
Concept and types of producer:
With the exception of the legal and academic denominations, it is difficult to condense the meaning of the term executive producer. Hence, frequently, attempts to define have been more descriptive than conceptual. As an illustrative list of some definitions of this professional profile collected in specialized books, the following can be cited:
- Person or group of people who assume the responsibility of gathering the necessary funds to finance a film and take it to commercial exploitation.
- The person who exercises total control over the production of a film and who retains ultimate responsibility for its success or failure.
- Physical or juridical person who takes the initiative and assumes practically the responsibilities and burdens of the industrial realization of the film.
- Executive Producer, the head and the supervisor of a film company; the person who hires and provides funds to the technical team and who often owns and markets the final product.
- Person who assumes ultimate responsibility for the original form and the final result of a film.
- People trained to direct, control and manage audiovisual projects in their creative, organizational and executive aspects, with different degrees of responsibility.
All these definitions -exposed over the last decades by authors from both sides of the Atlantic- coincide in highlighting as an essential feature of the executive producer his condition of ultimate responsibility in the realization of the filmic work and, as such, its status of legitimate authority in the control and supervision of the production process.
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