“Blogging is a great way to promote your business and outshine your competitors, and is also a great way to strengthen the bond between you and your user.”
If you are the owner of a new online business, then you must have heard about the importance of informative-blogs. And if we are dealing with such an important topic, it is mandatory for us to get a clear idea about its origin.
The term ‘blog’ was coined from a unique combination of ‘web’ and ‘log’. But since the millennial trend is to shorten it up, they are now known as blogs. They came into limelight in the 1990s. But during that time the users used to write it like online diaries, giving it a personal twist.
We have come a long way. Now they are all about establishing a foundation, maintaining good customer relation and much more. And the concept has also expanded its horizons by getting included in different areas. For example, politics, music, news, food, etc. It has now become a huge part of marketing.
And to convert marketing into revenue, you must attract the audience with the content you create. But make sure it is useful enough to engage the customers. You need to ensure that the content is:
- Draws attention to a problem
- Excites the problem
- Provides with a solution
It might seem a little too much, but creating a content plan is not that difficult. All you need to do is set goals, come up with a plan, and stick to it. If you want to hit the bull’s eye, you must follow all the given points.
Basics About Blog Marketing
When blogging was first introduced, it turned a lot of heads. Many businesses, visionaries, and entrepreneurs believed it to be a great marketing tool. And started using it to provide updates and information to the users. After that, it became a full-fledged marketing strategy.
Blog marketing strategy is basically a seamless process of establishing a connection with a huge user base. During its initial stages, blogs were not included in the business websites, rather it used to have a separate section. But that is not the case now. Since it is easy to integrate this section within the website, businesses are doing so to make it simple for the users. As also because it is easy to manage and access.
And forget about marketing, blogging is a business in itself. Amid the popularity of blog-marketing, many individuals have created their own businesses. Now let us get its advantages.
Benefits Of Blog Marketing
The glut of advantages that blogging provides is never-ending and makes the concept ideal for marketing purposes. From providing the latest content to draw the users back to providing a medium to interact, let us look a little deeper and expand the knowledge.
- Gain trust
Since users love to know the people they are doing business with, blogs are a great way to solve that curiosity. With the help of a blog, you will be able to prove that you are an expert in your niche. From providing expert advice to helpful tips, make your content wide-ranging because users love to get details about the products and services they are buying.
There is no need to spend extra money because domain name and web hosting can easily be customized by the blog marketing setup.
- Seamless usability
There is no doubt in the fact that the blogging profile is simple to use. All you need to run a successful blog is a set of few basic skills.
- Market engagement
A lot of businesses are using Twitter and various social media platforms to promote their content. This is because these social networking sites attract more traffic and provide a great reach. They provide a great way to increase the conversion and retention rate.
From building trust and reputation to getting feedback about the product, blogging provides a great level of engagement.
- Improves traffic
It is a great way to give the users a good reason to come back to you. You can offer then different updates and tips on anything related to your niche.
- Increases revenue funnels
If you share good quality content regularly with your users, you can use your popularity to promote products, accept advertising, and get sponsors.
- Better search engine ranking
Google’s favorite job is to rank and find new content online. This improves ranking and it is the main reason why entrepreneurs prefer blogging for SEO.
Aren’t these advantages initiating a curiosity within you to start your own blogging-business? Well, before taking any step, it is necessary for you to understand the other side of the picture. So let us talk about some of its cons.
Disadvantages Attached To Blog Marketing
Here are some disadvantages of blogging that you need to know about:
- Takes time to show results
Once you start writing and publishing blogs, it would be foolish for you to expect immediate results. To attract a large user base is a tough nut to crack, hence you need to follow a hit and trial method of what works well with your audience. Through small and continuous steps, you will be able to build a large number of followers.
So don’t expect something out of the blue.
Now, this is a problem that can be solved by hiring freelance writers. Creating and uploading content on a regular basis is a time-consuming task. A lot of things are involved like formatting, search engine optimization, promoting and whatnot. So one should be prepared to give a few dedicated hours in a day.
- Requires proper marketing
As we have already discussed, blogs are a great way to market your business and gain a targeted user base. But for this technique to work, it is necessary to follow an approach that helps users to get to know about them. This requires finding a target market and enticing them to the written-blogs.
- Requires a regular source of ideas
Writing your 1st blog is very different from writing your 105th blog. This means that writing requires a constant source of motivation. But thinking about a new set of ideas for the blog is not easy at all. This is the biggest challenge that bloggers are experiencing right now.
Knowing all the pros and cons is not enough. Just like users get attracted to a blog because of the solution it provides, you also need to know the best way to promote your business with the help of blogs. So without any further ado, let us get back to it.
Tips To Write Blogs For The Business
It is not necessary that every budding startup is aware of the concept of how to shape and plan the blog marketing. So have a look at these tips to get an upgrade.
- Think about the contents
The most popular reasons for businesses to not have a separate verticle for blogs are lack of time and ideas. But with proper planning, you can keep the process going for the coming weeks or even months. For example, your post can answer the queries of the users. If you own an e-commerce online business, try to answer the frequently asked questions about anything related to e-commerce.
Once you find out about the keywords and phrases that your users are relating to, you can turn your content around it. You can include the popular keyword in the title of the blog you will be writing. This is the simplest and the easiest way to let the users know about the business.
- Word limit
For most idealistic situations, it is necessary to know about the amount of content that you will be posting. For example, your blogs must not be too long where the reader can get bored. Similarly too little content might also drift away from the attention of the reader.
- Provide the quality
The more we stress on providing quality content to the readers, the more we are ameliorating its importance. Quality is the way to escape the cutting edge competition and create a unique identity. But that is not all. By providing quality, you can ensure the return of your readers, and in addition to this, you can also expect an in-flow of the new ones.
Don’t’ worry about the lack of time or skills. In this era, we can hire anyone to simplify our tasks. To provide good quality content and drive good quality customers.
Every day there is a new innovative idea in the market that woos the businesses, but blogging is here to stay. Always remember that a user is always keen on knowing more about the products he/ she is buying. You can hit the nail and cater to their needs.
Just take care of the tips and tricks mentioned above. In case you need more information, reach out to us and get a better idea of blogging.
But till then stay tuned to this space for more updates about blogging.
You can reach us at: