As the global community continues to move into the digital space, companies are continually making their presence online by implementing more digital marketing campaigns to reach more potential customers. Accordingly, various businesses create their lead generation strategies to generate leads from customers and increase their e-commerce sales.
Lead generation is the act of attracting prospects and converting them into potential buying customers. It helps increase brand awareness and produce a real, organic interest in product and brand. One of the most used marketing tools is a landing page. It attracts customers to a page that contains details of the offered product or service and encourages them to make an immediate purchase.
Although creating a landing page is easy, not many firms optimize their pages. According to HubSpot’s report, only 52% of companies and agencies test their pages to find ways to improve lead conversion.
Consequently, acquiring help from digital marketing companies who have attended content marketing courses in the Philippines can determine which factors of your pages need to be optimized to your target audience’s liking, which can increase conversion rates and generate sales from customers.
Visitors generally do not return to a site because of poor aesthetics, including color and layout of visual cues and content. It is essential to optimize your site and landing pages’ design to make it look appealing to your potential customers. Use colors that promote positive ideas or sentiments among consumers, or shades associated with your brand, niche, or industry.
Your visual cues can help deliver your business’s marketing message. Therefore, you must choose interactive product images that are useful in driving consumer interest. Additionally, the content of your page should be the essential information about your product or service offer. With proper layout of these visual cues and content, you may draw your readers’ eye to what they should look at.
A personalized call-to-action can increase conversion by 202% more. Hence, you should use a persuasive copy, reflecting your tone and style. It would be best to present it through a prominent and noticeable button and make it stand out using contrasting colors from the other colors on the page.
Moreover, putting testimonials and social proof on your landing page can help boost conversion rates. It comes as about 70% of consumers trust reviewers. These reviews can help strengthen your brand reputation and expertise.
On the other hand, optimizing your landing pages is not only limited to its content. Instead, it continues with fixing your page’s loading speed and navigation. Lead generation companies in the Philippines may specify that these are two more reasons why consumers end up exiting from pages.
Thus, it is crucial to improve your page loading speed by avoiding massive data files, putting unnecessary plugins and widgets, and investing in tools that let you test your website speed and identify issues that slow down your landing page. Subsequently, removing navigation bars from your page and keeping all the landing page elements on a single page can improve conversions by 100%.
A perfectly optimized landing page can allow you to engage with your potential customers who visit your website. It can lead to an increase in lead generation and e-commerce sales, which are beneficial for your business. This infographic of TopSEOs details the factors to consider when optimizing your landing page to boost conversion rates.