A donut is a type of fried dessert food which is extremely popular in many countries all across the world. This sweet snack can be made in the home as well as bought from the bakeries, supermarkets, food stalls, etc. They are prepared in large numbers because of their extensive usage and are therefore required to be stored and preserved in donut boxes. These donut boxes are mostly pink in color because of two significant reasons.
Firstly, because of their origin in the 1980s in southern California, they were manufactured in pink colors, and the tradition passes on, and they remain in the same color.
Secondly, from a business perspective, the pink card Donut boxes are cheaper than the white cardboard, and thus this color is preferred.
1. Historical perspective
If we look into the history of the 1980s, it could be easily observed that a large number of Cambodians migrated towards the United States of America due to their political and regional confrontation. They were at the brink of civil war and thus migrated to a safer and prosperous region. After settling in the United States, they started their small businesses there.
Most of them began to run donut shops of their own. As pink used to be the traditional color of Cambodians, so they made the wrappers of this desert pink in color. This tradition was largely accepted and liked by huge masses, and thus it carried on.
Some shops in New York tried to present other shades of these encasements, but that innovation was rejected by people, and since then these boxes are being manufactured in pink color.
It is the basic principle of doing business that you should be economical while investing. The reason that pink Donut boxes stuck around for such a long time is that they are inexpensive and cost of production is much cheaper than other colors.
It is due to this fact that white cardboard is considerably expensive than pink cardboard, and by keeping this profit ratio in mind there is a tendency towards the production of pink containers. Hence it is understandable that why we see the containers of this pink delight mostly in pink color. Its prevalence rightly appears to be a cost-saving measure.
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The primary reason for not doing significant changes in regards to the color of the boxes containing donuts is that the difference might not be acceptable by the masses. It is perhaps one of those few things which are acceptable as it is. So no change is required. Even in the case of custom donut boxes, more than often the color of the box is kept constant while only the shape and design of the encasement is modified.
These specialized boxes are manufactured according to the choice of the customer. Even in that case, the customer tends not to change the pink color of the container, but just the shape of the encasement is specified or customized. It is merely because of the acceptability of the color of this product among its users.
4. Excessive use
Donuts are one of the most consumed bakery items in the whole world. They are one of the most favorite items and hold great significance among those who possess a sweet tooth. Because of such colossal liking for this particular product, they are baked in a large amount, and indeed their wrappers are also manufactured in an excessive amount as well.
Thus they are usually sold as donut boxes wholesale. They are provided in a large number to the retailers and customers by the distributors. Because they are needed in huge numbers, thus it becomes the need of the hour to reduce the cost of their products and maintain the financial efficiency of the product.
Therefore, pink cardboard is preferred over white cardboard in this regard. It is because the former is much cheaper than the later in the cost. Thus the use of pink color reduce the cost of production of the encasement and enhance the overall efficiency of the business.
5. Business promotion
The way your product is presented to the customers might act as a tool of development of the business. It enhances the display value of the item inside and thus might be proved instrumental in raising the standard and scope of the industry. Therefore, donut packaging is also of great significance. During this process, it is ensured that the desert is wrapped in a proper way to serve two functions.
Firstly, it is made sure that the overall outlook seems presentable and preferable to the customer. And secondly, the quality and taste of the food are preferred. The role of the maintenance of the quality of the food is completed by using good quality material. While the presentable look is given by using pink color cardboard, which is the raw material of their containers.
It is because this color is accepted worldwide and is the recognition of this product. Hence, the use of this specific color also results in the promotion of the business as well and is therefore preferred.
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