It is no secret that Facebook is hot right now and is becoming even more popular by the day. With over 800,000,000 users worldwide Facebook has gone from being a simple social network to a communications system that can no longer be overlooked by entrepreneurs and mega-corporations alike. When the internet first started to take the world by storm, big companies like Nike, McDonald’s and others would have their web site’s address posted in ads, now they link people to their Facebook page instead because they realize the marketing and income potential it possesses.
Here are 5 very important things you need to know about Facebook advertising if you want to use the site to its fullest potential for marketing purposes.
1. Clear Message and Clean Design
One of the first mistakes many would be Facebook marketers make is in creating a page for their business that looks just like an ordinary social page out there. The fact is your business page isn’t for socializing, it is for advertising. To facilitate that, you want the design to revolve solely around your business and your offer. You don’t want irrelevant posts on your wall, you don’t want irrelevant images in your photo album and you don’t want important information such as discounts, coupons, and contact info buried.
2. Have a Call to Action
Forgetting to have a strong call to action is a very common mistake for those new to marketing. All the advertising in the world is useless if you don’t have a strong call to action. People don’t want to have to bother thinking for themselves on what to do next after they read an ad, they want you to tell them what to do. Use strong phrases like “Don’t Wait, Click Here for Instant Access,” or something along those lines. Tell visitors exactly what you want them to do.
3. Give Visitors an Incentive
The most successful Facebook fan pages are often the ones that have a huge coupon or some other type of offer front and center when visitors land on the page. In addition to telling people to act you have to give them a reason to act. Special offers, coupons, discount codes, special memberships and more is a great way to entice visitors to take action.
Additionally, there are apps out there that allow you to get visitors to click the “like” button in order to take advantage of these offers as well as allowing you to capture other info about them which in turn allows you to more accurately target your demographic.
4. Lead Capturing
As briefly mentioned in the above paragraph you want to do everything you can to get your visitor’s information. Age, location, sex, and related info are great for narrowing your demographic but capturing your visitor’s email address and other contact info is the real prize. Once you have this you can market to them over and over again. There are apps and software that can do this for you, allowing visitors to opt into your mailing list and more.
5. Good Use of Images
Pictures speak louder than words, especially on the Internet. Don’t have a huge block of text as the first thing a person sees when they land on your Facebook page, give them an attractive image in the little profile space on the left and another large, eye-catching image front and center.
As mentioned previously this can be an image to advertise a coupon, special offer or something of that nature. Combining this image with your call to action is also a great idea since you want your call to action above the fold since many visitors won’t scroll down anyway.