It’s no secret that the success of a site largely depends on how convenient it is to navigate the site and find the information of interest. A site with simple and easy navigation will have many more visitors than a site where navigation is ill-conceived or poorly implemented. There are several tools and ways to improve your site navigation that will certainly not deter visitors.
The first thing to think about when the site has already been completed is how you can attract visitors to our site? After all, they all need to somehow get on it. There are search networks, ad campaigns and even a whole industry called SEO optimization to attract visitors. The only tool to focus on is the link. The link should be as short and easy to remember as possible.
The visitor always wants to know where he got to and on which site he is at the moment. Therefore, it is recommended to demonstrate the page title, or simply highlight the current catalog item. In addition, a demonstration of the logo (if available) will be useful. Thus, you can constantly remind the visitor what exactly he is viewing and on which page he is.
In order for the visitor to feel comfortable on the site, you need to penetrate his personal space. It should be done so that he feels at home on the site. This is achieved by introducing a personal account on the site, and an authorization form. After authorization, you need to demonstrate the uniqueness of the situation and the benefits obtained from it – you can change the look of the site, add several buttons or pictures.
Each site visitor, first of all, wants to make sure that the information that is offered to him is up to date. To do this, you need to use tips and pop-ups on the site. The “region selection” menu item will be very useful so that the client is sure that the information is suitable for him. If the client is looking for specific information, you need to give him the opportunity to find it quickly. To accomplish this task, the site creates a search and sorting by name, price and other parameters.
The most important navigation elements are menus and lists. Using these objects, you can make it clear to the visitor what to expect from the site and what is on the site. The main page must contain either a menu or a list with products and services provided. It will also be useful to use the same sorting and filters that will help you quickly filter out unnecessary goods or services.
And, of course, it is impossible not to provide the client with the opportunity to find your company or you in the real world. The obligatory menu item is “contact information”, which contains the address of the store or office, phone number and other information useful to the visitor. It would be nice to describe the road for motorists, point out the public transport that goes towards the office (store, warehouse), explain for pedestrians how to get there.
The transition is carried out using hyperlinks – text and graphic. The sites use the following navigation elements:
- Menu on the main page. With its help, the guest should get into news, catalog, portfolio, contacts in one click. If there are many sections, they are grouped. So, banks divide sections into two groups – for individuals and legal entities.
- A path string called breadcrumbs. It simplifies navigation through the pages of the site. The user sees where he is and understands how to return.
- Intertext site navigation is the type that is used to navigate between sections. The user follows the links to new articles or catalog positions.
- Additional elements. The presence of an icon on web pages is important, and when clicked, the user returns to the home page. It is possible to place icons for individual sections.
To design navigation on a site, web developer Los Angeles presents a structure to provide easy access for visitors. Since guests go from the search engine not to the main page, but to the product or service in the catalog, it is important to provide for a convenient movement.