The increasing number of internet users moving towards social media platforms have changed the way businesses look at social media marketing. One such social media platform that is making quite a buzz in the digital marketing world is Instagram. The platform was started in the year 2010 and then absorbed by the social media giant Facebook in 2012. At present, there are approximately one billion active users on Instagram, out of which 700 million users check their accounts daily.
If this doesn’t convince you to make your brand presence on the respective platform, then the below-stated fact will. As per a report, around 72% of Instagram users purchase a product or service they find interesting on their feed. This sums up the level of sales opportunities your business will have on Instagram and how the platform can assist you in growing your business. Now, if you are ready to debut in the social media marketing world, it’s better to hire the best social media marketing agency.
The right services will make a perfect blend of social media marketing strategies and implement the same to make your brand shine in the feed of your targeted audience. By posting content visually appealing, creative, and tickling the exciting nerve of your prospects, you can make them follow your brand. With more followers, you can boost the sales, and thereby revenue.
You can use Instagram in different ways to skyrocket your business growth and become a leading name in your respective niche. Some of the best tips that you can use on Instagram to grow your business are as follows:
Do everything creatively
Your customers will be more interested in your products if you show them how those products can solve their daily problems. On Instagram, it’s crucial that you deliver value to your customers. The most important way to get more engagement is by creating appealing visual content. In case your business offers services, you can focus on showcasing the process behind offering the services. You can make a video or GIF that shows your company culture. You can even share your business mission with your targeted customers so that they feel more connected.
Instagram stories are in a slideshow format and stay live on the platform for 24 hours. You can even add them to your profile as highlights so that your customers can view them by going to your profile, even after it disappears from the stories. Here are a few benefits of using Instagram stories:
- Stories are displayed at the top of follower timelines, so have better visibility.
- The behind-the-scenes content that you cannot post on your profile can be shown to your customers through stories.
- You can tag other accounts on your story. This is ideal for collaborators and influencer marketing.
- You can add face filters, stickers, and text to deliver a message more creatively.
- The added photos and videos will play in the sequence they were added, and you can add multiple stories at once.
Post great content consistently
To grab your users’ attention on your post, it’s better to use visually appealing pictures. You need to focus on creating unique and high-quality images that are curated beautifully and represent your message in the most creative way possible. You can take the help of editing apps that can add a touch of professionalism to your pictures. By posting such images consistently, you can bring an increase in the number of followers and set your business apart from your competition.
Make use of Hashtags
Using hashtags relevant to your business will help your customers find your content easily. The content that is posted with at least one hashtag has more engagement than the content posted without any. You can add up to 30 hashtags on a single creative to post it on Instagram. An experienced social media marketing agency will help you by finding the top ten hashtags used in your industry and add the same in your Instagram posts to bring more engagement.
Don’t buy followers
Spending money to buy followers is not how social media works. It is all about building a relationship with customers. The followers you buy will not last for even months, but the relationship built on honesty will last for years. Although it takes more time to gain the trust of the customers and believe all your efforts will be worth, you can see a great rise in your company’s revenue. Fake followers will not do any good for your business in the long run.
Instagram has become one of the most used social media platforms with more than a billion active users. Marketing your brand on the respective platform will bring the most on your table and provide you tons of opportunities to grow your business.