Are your crystal balls ready to roll? As we are here with an amazing list of marketing trends and predictions. There is no doubt how crazy the year 2020 has been. Least expected how a simple disease turns into a pandemic and transformed everyday life to such a great extent, the COVID-19 has impeccably turned tables this year. It has brought many reforms and revolutionized every industry. It has not only influenced business practices but has changed consumer behavior and responses.
In this blog, you will find techniques and trends as to how you can keep your business prospering in the best way despite the many hurdles that come in your way due to the pandemic. So, read on!
Table of Contents
Trend #1- User Generated Content
What could be better than having a word of mouth for your brand? IN the year 2020 and even before the most helpful practice has been customer reviews. The moment a brand receives the first inspiring customer feedback it starts predicting its growth. Now things are a bit more modified. You need to share those feedbacks with a bit of creativity. As you know how widely videos are used. You can incorporate video feedback to increase its effectiveness.
Through user-generated content, you can gain the trust of your viewers and show them how dedicated your services are. You need to be more professional and ensure quality services. Customers love to share their happy feedbacks through pictures and videos. So, share your collection and gain more traffic.
Trend #2- Branded Content
Have you heard about micro-influencers? Well, it’s the most effective technique to generate traffic on your platform just like Wikipedia page creation. Creating and circulating branded content does not only ensure a sound flow of revenues but build your presence online across multiple avenues.
Celebrities or any influential person when promotes your brand, multiples the online reach and productivity. They utilize the power of their followers and share your product information. Their followers after getting impressed plan to purchase it and you in return pays off the person. This is a good way to exponentially raise your traffic and revenue generation.
Trend #3- Social Commerce
Reaping benefits out of social media presence is one culture every brand wants to follow. Considering the unstoppable online reach of platforms like Facebook, Instagram and Twitter, one must be on them and stay consistent. If you order on statistics, you will find ample examples as to how important these platforms are. Around 55% of online shoppers turn towards social media platforms to shop whereas these platforms account for more than a billion active users. These facts are enough to convince you to leave your footprint for better productivity.
If you are keeping up with the news, recently Facebook has released its shop creation option as well. You can utilize that feature to build an online shop for our products. Take a look at the picture below:
Trend #4- Brand Activism
Have you heard about political activism? Well, now its time to ponder on social activism. You need to stay active with what’s is going around socially, politically and culturally. You need to pay attention to what is hot in town and what matters needs your opinion. The new way to get in touch with your audience is to show how involved your brand is in their lives and preferences as well.
You must have noticed how increasingly brands around the world adopted the trend “#BlackLivesMatter”. It sets a good example to teach companies how to be at the forefront to voice their opinions and get more views and traffic. The core aspect of social media strategies is to stay consistent and by doing this, things turn into your favor.
Trend #5- Nostalgia Marketing
Nostalgia marketing is soon going to be the widely adopted trend in coming months. The aim is to get into the shoes of your target audience and learn about their problems and preferences. During the COVID-19 period, brands adopted a new way to promote their products. They related the everyday troubles people are facing and offered them a solution. In this way the viewers get more inclined towards their branding and felt that companies do feel their pain.
This in return gives an edge to such brands with an increase in traffic. You need to create posts, brand videos and take measures that can connect you with your audience and make them more driven towards your platforms.
Trend #6- Going Live
Live videos are a great technique to show your consumers who you are and what your brand does. It brings them even more closer. It gives them a peak to your everyday business practices. This builds trust and spread awareness at a faster pace. You can utilize the story feature present on many social media platforms. Take time out of your day and show how your business production works. You will not need to promote your quality assurance promises them. Everything will get backed up with authenticity as the audience can witness the promising services you provide.
Trend #7- Use AI Integration
Whether it’s about using Chabot as your means of providing customer support or introducing barcode readers on your sales counters and checkout terminals, you need to step up the business game with a little more advancements.
Your business needs technological foundation as its high time to turn yourself towards incorporating it. With the help of artificial intelligence, you can make your business smarter. You get to surface your brand name among the top listings and win the attention of the target audience.
Stay on a lookout to the ever changing marketing trends. Whether it’s the start of a year or the end you need to know what’s going on in the market and look for ways to upgrade and update your strategies. Its highly imperative to keep searching for smart strategies to bring modification and improvisation in your business strategies as it ca reap grater and better benefits.
Remember to stay unique. You must not blindly follow the public or competitors. Stay one step ahead of them just like Apple Inc. The big brand never fails to amuse its users let alone failing to stand on their expectations.