Have you tried searching online for some data if you have been versatile but unable to enter text? This would be quite challenging without the opportunity to conduct a voice search. According to the PWC report, 71% of respondents prefer to use the voice assistant to search for information instead of entering it personally. Most importantly, the difference between a voice query and a typed query can result in different SERP results. This means that your competitor’s voice search optimization website has a better chance of attracting your potential customers or subscribers.
Want to make your website rank as high in voice queries and typing queries? This article will tell you six key steps in 2019.
Voice search evolution
As an SEO Consultant in Rawalpindi, I suggest you remember that voice search needs to dial a phone number from a mobile device and say a search query? This is what the voice search looks like at the beginning (more precisely, in 2010). Unexpectedly, very few people actually use it. Since then, voice search has seen significant improvements. In June 2011, Google announced that they will launch voice search on Google.com. At first, this feature can only be accessed in English. Today, Google Voice Search supports approximately 60 languages.
With the update of the Hummingbird in 2013, the concept of typing and voice search has changed a lot. The updated algorithm emphasizes natural language processing and is designed to take into account the user’s intent and the context of the query. Since then, the search for sentence structures has received more relevant answers. In voice search, people usually ask long questions as usual. Therefore, the update of the Hummingbird has brought a huge boost to voice search optimization.
Why do we need to optimize voice search?
Experts have different views on voice search optimization. However, most people think this is an important part of the SEO process. We interviewed SEO speaker and consultant Abubakar Bashir and digital marketing strategist Imran Zahid to learn about their 2019 voice search optimization insights. Jenny said: “Although voice search is definitely the future direction of most search, there are not many optimizations you can do compared to regular SEO optimization.” “Because Google’s goal is always based on people, location and history. Returning the best results, it’s hard to guess exactly what the correct answer for the query is.” Similarly, Battier pointed out that voice search has become an important part of all online searches, driven by voice digital assistants such as Siri and Alexa. . And its share will only rise to the level that SEO experts cannot deny its importance.
The question is, who is best prepared when voice search occupies a large share of all searches? The answer is SEO experts, who are working on this now. However, it also has another side. Although voice search may become an important part of SEO in the future, it is not the case now. Although my advice is still starting to prepare for it, I recommend not assigning a large part of the budget to it. So, start learning the nuances of voice search SEO. In other words, don’t over-employ a team for this – at least not yet.
Now let’s see how to optimize voice search.
Typing and voice search will output different results. This means that optimizing a site for traditional search does not always look the same as optimizing a site for voice search. What is the most important question in voice search? Users who use mobile voice search will only get one of the most important results. This result is affectionately called “zero position” and everyone wants it. By 2020, half of the search will be done by voice. So by 2020, even if you rank fourth in the SERP, half of potential customers won’t see your site. Ranking first – or keeping zero position – will be the main goal of every business owner.
So, what are the key factors you should consider to optimize your voice search?
Six basic factors to consider in voice search optimization
If you are not familiar with the name “featured clips”, you should know their appearance. Featured clips appear at the top of the serp. Featured snippets are important because as many as 30% of the 1.4 million tested Google queries contain them. It can be determined that if the result contains a distinctive segment, the voice assistant will extract its answer from there. Therefore, if you want to rank in the voice search results, you should focus on providing such high quality data so that Google can display the data in the featured clips.
- User’s intention
When people search for websites, do they want to buy things or are they looking for information? The user’s intent tells us why the user first entered the question in the search engine. Sometimes, the intent is obvious in the query, and can be clearly expressed by words such as “buy”, “price”, “how to”, “what is”. But at other times, the intention is only hidden in the user’s mind.
The intention can be expressed or not, anyway – thanks to the update of the hummingbird – Google goes deep into the content of the search query. They investigate the content of the site and provide you with any answers that you think are most relevant. For example, I might search for an “Oscar winner.” The most likely scenario is that I am interested in the recent awards ceremony – not the results 20 years ago. Search engines understand this and think about it. Therefore, the user’s intent should be considered when creating content in order to enhance the relevance of the page to a particular search query.
So if you want to optimize the page to get a distinctive code snippet, the main goal should be to understand the user’s intent and immediately give the user an answer. On this topic, SEO Specialist in Rawalpindi said: “Try to match your content with the client’s intentions, answer questions as much as possible, and provide details.” The steps you take now to optimize the answer box will also help you with your voice search.
- Long tail keywords and questions
When people search for information through voice assistants, they are just like talking to people. Most people don’t use short, incoherent keywords. We will ask questions and use long phrases. As Shane Barker said: use more conversational keywords that people use when they speak rather than type. Essentially, these are long tail keywords, but they use the way people talk.
In addition, the use of long tail keywords is not only a good practice of voice search optimization, but also a good practice of traditional SEO. In fact, the fewer difficulties (or competition) a key phrase containing more than two words, the higher the chance of ranking top. As I have already mentioned, people tend to use voice search problems while using long phrases. For example, when typing a query, people might use the most relevant keywords and write something like “the best coffee in New York City.” On the other hand, voice queries sound more natural.
First, chat with your voice assistant and you will start with “OK, Google,” and so on. These phrases make you feel like communicating with your device, not just a keyword-based query. So, when looking for the best coffee, you are most likely to ask the question: “Hey, Siri, where can I drink the best coffee?” Find out what questions your audience might ask (don’t spend Too much time), you can use tools like answering public questions or snake-shaped statistical search problems. Disclaimer, I work at best SEO Company, so I am obviously more familiar with the tool.
For example, using our tools, just type in the words or phrases that best describe the subject of the content. From here, you’ll see how people usually search for the topic. The state of technology SEO in 2019 (or stateless), how does Gillette video affect search traffic? Why SEO and front-end developers are perfect search marketing teams
Be sure to answer the search questions, Battier Barker said: “Respond to the customer’s frequently asked questions on the website or blog. Express these questions in a conversational tone to rank top in the voice query.”
When selecting the questions you want to write in the article, add them to the pages of your website. You can also use these queries to create H2 headlines and provide answers in the body text. Answer questions concisely and make sure to briefly state the main ideas. After answering the question directly, you can also cover other related search questions. This can help you sort as many queries as possible. In order not to lose your position in the featured clips, keep your content fresh and update regularly.
- Page speed
Page speed is the time it takes for the page to load. This also affects whether the page will appear in the voice search results. Imagine a person who uses voice search – they may be on the road or in a hurry. Therefore, to find these searchers, page speed optimization is very important. The first step is to analyze the current website speed and web page speed insights.
This tool is realistic about whether the site’s current load time is fast enough and how to make it faster. In voice search optimization, phone speed is more important than desktop speed. This also applies to the overall design – ensuring that the site is mobile optimized, as most voice searches are done via mobile devices.
- Structured data
Structured data is code that is added to HTML tags that search engines use to better understand the content of the site. Using structured data can help search engines efficiently crawl and read content. Using pattern tags gives you more control over how your brand information is provided, as well as the machine’s interpretation. Implementing structured data produces rich code snippets that increase click through rates, increase traffic, and give you a competitive edge.
Structured data, with this data, can also help the page appear in featured segments and appear in the voice search results. In particular, structured data tags can be used to provide mobile devices with better information about the website and its content. So, if everything you do is correct and produces something that is understood by the search engine to be absolutely relevant (if you are lucky), your clip will become featured:
A Bright Local report found that 58% of consumers use voice search to find local businesses. This is not surprising, as most people use voice search while walking or driving. However, in most cases, people use sound to find out where they should go. People searching for “Los Angeles’s best donuts” are looking for nearby donuts. If you have a donut shop in Los Angeles, you need to include your city when optimizing your keywords. The same applies to states, communities, and even the countries where your business is located. Most importantly, people who do a voice search may use the phrase “near me”
Suppose you decide to eat some donuts. I am more likely to say “OK Google, a dessert restaurant near me” instead of “Dessert Restaurant in Los Angeles.” In this case, the search engine will use my location to find out which dessert restaurants are currently closest to me. Of course, to appear in the relevant results of such queries, you do not need to add the actual phrase “near me” to the content. Jenny Haras explained: Remember, the “near me” query simply adds a positional intent to the search. There is no need to use the words “near me” on the website. If you want to rank “PIZZA near me”, you must leave the performance of the keyword on your ranking tool, but don’t worry about adding “near me” to the actual site code.
Instead, most search robots use enterprise listing information. In order to optimize your business listing information, you need to visit your Google My Business page. There, make sure you have added all the necessary information, such as brand name, address, business hours, etc. Battier Barker pointed out: “Optimize Google’s business list and provide accurate and updated contact information. Many voice searches are for local queries, where listing your business helps you get in such queries Better ranking.
Voice search is already widely used, and its popularity will only rise sharply in the next few years. Those who have already considered voice search optimization in SEO will greatly improve their content visibility, as voice search results will narrow the search results and focus on the top. Although the prospect of voice search is not optimistic now, its prospects are clear. This six-step voice search optimization will help you stay on top.