Are you thinking about starting a business that sells die-cut, clear, transfer, or holographic stickers? Sticker business are very popular in today’s world for two reasons; people of all ages use stickers for many purposes and the internet has made customized stickers easier to sell. There are a few things you should decide on before you decide to start your business.
What Type of Stickers?
So you have decided you want to start a sticker company, but you are not sure what the first step is. Before you can do anything else, you need to decide what type of sicker you will want to sell. Here are some of the most popular types of stickers:
- Holographic Stickers: These stickers are printed on a unique type of vinyl. Holographic stickers produce colors that dazzle and change depending on perspective and the light reflecting on them.
- Die-Cut Stickers: These feature a contour cut instead of a standard cut shape, such as a square or circle. The design is the key focus of these stickers.
- Clear Stickers: Used for UV laminate for water and oil resistance, these stickers are perfect for outdoor surfaces or objects exposed to the elements often.
- Transfer stickers: These stickers are similar to temporary tattoos in the way that they work. When they are pressed against a surface, the design transfers over.
Who Are Your Buyers?
After you have decided what type of sticker you want to create and sell, it’s time to decide your target audience. This includes the group of people that are most likely to be interested in buying your stickers.
How Will You Sell Them?
Next, you will need to find your business the platform it will sell on. In today’s world with the internet, there are so many options and ways to sell your product.
Two of the most popular sites are Etsy and Amazon. Each having their own pros and cons, it’s important to make an informed decision before deciding which to sell on.
Amazon is the number one, go-to place for most online shoppers. It’s also much easier to reach international buyers and is an excellent place to sell unique products. However, Amazon also has a high volume of sellers and for some products, like stickers, the competition is fierce. There are also large commission fees for every unit you sell, which can add up in the end.
Etsy has low listing fees, customizable storefronts, and much less competition than Amazon. However, you typically have to offer free shipping to get higher ratings on large orders in US searches. Also, SEO algorithm can largely impact a buyer’s search queries.
Start it Right
Plan your business ahead so you start on the right foot immediately. Decide the answers to these questions now so you are confident and have a successful business in the sticker industry.